Just recently, King’s Entertainment, a global digital provider of lottery, casino and sportsbook gambling, announced a partnership with Native Ad Inc. 파친코 The deal will allow New York-based Native Ad to lead a comprehensive media marketing campaign for leading iGaming providers and promote it as a top gaming brand.

Headquartered in British Columbia, Canada, King’s Entertainment, founded in 2005, is an international online service provider for lottery and gambling products. It is the parent company of Lotto Kings and Wintrillion, a major online brand that wins players with high potential through attractive casino and sportsbook offerings that already boast millions of registered users.

Native Ads is a full-service advertising agency that owns and regulates proprietary advertising exchanges that boast more than 80 integrated supply-side platforms. This creates access to between 3 billion and 7 billion North American advertising increases per day. Now the New York-based agency will put its technology and effort into promoting BC companies in the new campaign.

According to the agreement’s details, the comprehensive advertising program will be designed to build brand familiarity and general awareness of the King’s Entertainment brand, while also increasing awareness within the digital investor content platform. Native Advertising will execute its marketing initiatives for cutting-edge advertising, paid distribution, media purchase, and content creation.

King’s Entertainment CEO Steve Verdeen said the company is eager to work with international advertising leaders in digital marketing on the latest agreement. He added that the strategy is to capitalize on the excitement and growth we see today with industry-leading brands and accelerate further through digital campaigns.

The programmed digital advertising campaign is expected to run for up to 12 months at a cost of approximately C$200,000 or until the budget is exhausted. BC game vendors have the option to extend both the campaign period and the budget. The campaign is scheduled to begin in the fourth quarter of 2022, and the exact schedule will be announced later by both parties.

In May 2022, King’s Entertainment announced that it had received confirmation of its approval for a business combination with Sports Venture Holdings. The latter is the parent company of Bet99, one of Canada’s largest online gambling and sports betting platforms. The deal allows BC companies to establish a position within each regulatory jurisdiction in which the company enters.

The summer season was a rather strong spell for the parent company of Lotto Kings and Wintrillion. In July, active customers and lottery revenue reported a significant increase. Lottery sales rose 18% in the same month compared to June, with both Wintrillion and Lotto Kings posting huge profits of CA$446,126. Overall active customers jumped 9%,

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