Paris Baguette announced today that it is launching Korean-language LED advertisements at the stadium of French soccer club Paris Saint-Germain, with which it has signed an official partnership.Paris Baguette began advertising the message “Hello, Paris Baguette” at Paris Saint-Germain’s league home games on the 10th. The ad was broadcast live on 72 media outlets around the world.
Earlier this month, the team wore Korean jerseys for the first time in the club’s history during an away match against Le Havre AC. In addition to Lee, all Paris Saint-Germain players, including Kylian Mbappe, wore jerseys with their names in Korean.”We will continue to work with Paris Saint-Germain to increase interest in Korea and expand its global presence,” said Yeonjeong Kim, 슬롯게이밍 Head of Marketing at Paris Baguette.