Last week, the Canadian Premier League announced that it had signed a contract with Tony Bet. 슬롯머신 Through this partnership, the gambling brand will become the league’s official sports betting and casino partner, replacing ComeOn!, which previously held the role. The two will now work together to provide special experiences and competitions for Canadian fans.
In April 2022, Ontario launched an open eye-gaming market for third-party operators, allowing brands such as Tony Bet to enter. In December 2022, Baltic Bookmaker announced it had been granted permission by Ontario’s Alcohol and Gaming Commission to debut in the newly regulated market. So now you can team up with CPL.
In a press release last week, Mark Noonan, CPL Commissioner and CEO of Canadian Soccer Business, said the league was pleased to acquire Tony Bett as one of the CPL sponsors. He also said the organization is looking forward to working with betting brands to attract fans and provide experiences to improve what it means to be a supporter of Canadian football.
As part of a recent agreement between the two sides, CPL’s Match of the Week show, a free play prediction contest, and the Centre Circle app are now available on TonyBet. Before that, ComeOn! took over, but its partnership with the league expired, and the current operator offers iGaming only in the Ontario legal market.
Alex Haig, Tony Bet’s Canadian country manager, said the operator was happy to team up with CPL to bring its brand to a growing and passionate fan base in Canada. He also noted that the CPL is one of the fastest growing sports leagues in Great White North and that the bookmaker is excited to launch a joint activity with it.
As for the legal iGame market for third-party operators in Ontario, the state celebrated its first year of launch this month. In the first 12 months, the sector recorded a total handling bet of C$35 billion, as well as about C$1.4 billion in gaming revenue. The figures put the state in the continent’s top five jurisdictions for online gambling.
Meanwhile, in March 2023, Ipsos released a survey recently cited by AGCO. Over the past three months, 85% of participants who have gambled online in the province have gambled on regulated sites. The most preferred sport to bet on in the first year was basketball, with 28% betting, followed by football at 15% and hockey at 9%.
The market is likely to grow even bigger in 2023 as more operators have recently announced their entries. One such brand is Neo.bet, licensed by AGCO. Now the German-based brand offers locals a choice of both sports betting and the e-sports market. The company is licensed domestically in Germany and Malta, and the Neo.bet portal is owned by Reactive Betting Ltd.