SSG Kim Gwang-hyun (left) and rookie Park Ji-hwan in their new uniforms

SSG Landers, a professional baseball team that announced a ‘new start’ by replacing the manager, general manager, and multiple coaches this winter, even changed its brand image (Brand Identity/BI). SSG explained on the 13th, “We worked for about 8 months to create a new BI. The star symbolizes outstanding performance and winning, and the ‘L’ symbol symbolizes the dynamic and enterprising team image.”

SSG added, “Since March of last year, a number of American experts have visited Korea and worked on the project, and Tom Random and Bill Frederick, who designed the BI for many American professional baseball Major League Baseball (MLB) teams, also participated in the work.” The changed BI will be applied to uniforms for the 2024 season.SSG will also hold a fan 슬롯게이밍 meeting event at Songdo International City, Incheon on the 21st.

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