Ontario’s online gambling competitive market has turned out to be quite successful for the state. Deloitte’s latest report gives a closer look at what the market brought to the state in its first year of operation. The study found that it provided more than C$761 million in tax revenue as well as nearly 10,000 new jobs.
The state became the first to allow outside third-party operators to offer online gaming and sports betting to Ontario people. The segment was officially launched in April 2022 and is overseen by the Alcohol and Gaming Commission of Ontario and iGaming Ontario. This began on the back of the decriminalization of single-event sports betting by the federal government.
Deloitte prepared the report on behalf of iGaming Ontario, contributing more than C$1.6 billion to the state’s GDP in its first year. The figure is expected to rise to around C$4.7 billion over the next decade. In its first year, 45 licensed operators operated a total of 76 gaming websites in the state.
Meanwhile, businesses recorded C$1.4 billion in revenue after applying a 20% tax rate. Many of the operators do not have operations in the state, but some of them do and have provided more than 1,800 direct jobs. Deloitte data shows that the average annual pay for these jobs is C$103,000, about 41% higher than the Ontario average pay of C$73,000.
In addition, the market has created another 7,900 indirect jobs, which vendors have created for gambling brands. The report also predicts that the iGaming sector could employ 17,660 people directly or indirectly within a decade. It also calculated that the total number of jobs created by those employees’ spending could reach 5,000 in 10 years.
Deloitte’s research also revealed that the sector accumulated C$470 million in revenue to the state, including 20 percent of gambling revenue and sales tax. It also provided C$238 million to the federal government primarily in sales tax and C$54 million to municipalities primarily in property tax.
However, despite the positive side, such as the province’s income and new jobs, some experts in the industry are not satisfied with the amount of gambling ads currently in circulation. AGCO has proposed banning the use of sports athletes in these advertisements. They also want to ban the use of cartoon characters, symbols, role models, social media influencers, celebrities, or celebrities.
The Canadian Mental Health Association also urged the state to take appropriate steps to deal with the betting advertising barrage. The organization wants to ban all eye-gaming ads as a way to protect teenagers and young people. Citing a 2021 study by the Center for Addiction and Mental Health, the organization found that 15% of students participated in incontinence gambling online.
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