Bragg Gaming Group continues its growth trajectory as the iGaming Company recently announced another important regulatory approval in Europe. This time, the online game aggregation and provider acquired a B2B vendor license in the Swedish market. Licenses arrive in Sweden in time for the implementation of new regulations.
The company is a leading iGaming technology provider serving online and land-based game operators. They offer proprietary content and cutting-edge technology, including high-performance casino games from in-house brands and exclusive titles from partner studios. The omnichannel player account management platform empowers multiple iCashino and sportsbook brands. Bragg is licensed and operating in the aikasino market, which is subject to various regulations around the world wide.
With a B2B vendor license, Ontario-based online casino content and technology providers will now evolve further based on their success in Sweden. The new licenses allow vendors to deliver superior products to other licensed objects in their jurisdiction. Local players can also access the game catalog supplied by the remote game server.
It should be mentioned that Bragg is already a major player in the Swedish market, as he made his debut in 2019. However, SpellinSpect, the country’s new regulator for online games, recently gave suppliers a deadline to apply for certification by July 1, 2023. These efforts aim to deal with offshore markets and attract more players to regulated markets.
Bragg believes that the Swedish market is important in the broader European strategy. The Sweden-licensed online operator generated total gaming revenue of about SEK 12 billion or US$1.2 billion in 2022, according to Spellin Spection. This represents significant financial potential for the Swedish market and highlights Bragg’s focus on capturing the share of this lucrative sector.
According to Lara Falzon, president and CEO of Bragg, the company’s commitment to compliance is a fundamental aspect of its strategy in all markets it serves. Falzon expressed joy in supporting Sweden’s regulatory industry and highlighted Bragg’s proactive approach to adapting to legislative changes. She also highlighted the company’s ability to deliver an expanded, unique and localized portfolio of content to customers operating under various international regulatory jurisdictions.
The company has also entered the online gaming market in Italy through its partnership with MicroGames. The Ontario-based company has debuted in more than 30 popular games and plans to add more titles at Atomic Slot Lab and Indigo Magic Studios. Italy, Europe’s second-largest market, legalized iGaming in 2006 and is expected to generate $2.4 billion in revenue by 2023, according to H2 Gambling Capital.
Meanwhile, the provider has also entered Mexico’s iGaming market through a deal with Caliente Interactive. This Canadian Provider Integrates Content with Major Online Gambling Operators. This action supports Bragg Gaming’s North American expansion strategy. H2 Gambling Capital predicts Mexico’s iGaming market will generate $814 million in 2023 and account for a significant portion of online casinos.
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